4 Reasons Why Visuals
Matter in Digital Marketing All the More


Content has been one of the biggest elements of digital marketing that plays a vital role in informing and educating. However, just plain blocks of words or even simple sentences aren’t enough to make an impact. This is where visuals come into the picture. A single GIF, image, infographics, etc holds the power to grab double the attention than only chunks of words, like it’s said- ‘a picture is worth a thousand words’. Design in advertising, digital marketing or any other field plays a crucial role, one of the major being- visuals help people make sense out of the content.

Let us know more about why visuals are ruling over the internet and digital marketing in general.

1. Humans understand visuals better

The human brain can process graphics 60,000 times more than text. This allows you to stand out and put your point across faster and in the best possible way. However, this doesn’t mean that you will have to compromise on text. Graphics allow you to add a load of relevant information to an image and makes the overall content appealing and interesting. Visuals work exceptionally well for social media platforms, Facebook and Twitter are testaments of it. Tweets with images are 34% more likely to get retweets than the ones that have no image. On Facebook, photo posts get 39% more interaction as compared to posts that do not have an image.

2. It helps grab attention

Every marketing platform today is saturated with content. The rising competition demands people’s attention instantly which is today difficult to get. Well, one of the ways to make that happen is through Visuals. Through appealing graphics, you can even increase the time people spend on websites and blogs. Furthermore, several people find it easier to recall better what they see than they read, which makes visuals a crucial part of marketing. For businesses, it isn't’ about selling a product or service, instead, they work to give an unforgettable experience. Visuals help to create an emotional response that translates to memories. This helps people remember and that’s what you and everyone in the business wants.

3. It communicates better

When a message is communicated uniquely, something beyond the basics, it can have a strong impact on the viewers and can compel them to take the desired actions. Visual representations of your product or case studies help you put your message across in the most creative way that also helps people remember the post more vividly because of its uniqueness.

4. It makes complex subjects easy to understand

When there are multiple facts, statistics, sources and complicated information to be stated, the best way to put it forward is through visuals. Videos and infographics are some of the classic examples that help present complex information more simply and creatively. This makes it easy to comprehend, and also helps generate higher ROI.

Bombarding people with texts is not a solution, instead, be kind to people’s minds and make it easy for them and you through professional graphic design services that make information more interesting and compelling. Tap into the potential of graphics with Light Buzz Media - a leading graphic designing agency in Mumbai that helps you achieve the best results through the finest visuals